10 best SmartSurvey alternatives

SmartSurvey is a UK-based survey platform that offers various logic options and question types, as well as customizable branding. The company prioritizes data protection and complies with frameworks like the General Data Protection Regulation. But it’s not the only survey platform out there. There are plenty of great alternatives to SmartSurvey with a range of helpful features, pricing models, and integrations.

Our list of 10 SmartSurvey alternatives includes leading solutions like Jotform, Google Forms, and SurveyMonkey. You’ll also learn more about the benefits of survey tools and tips for choosing the right platform for your business. 

The benefits of surveys

Surveys are a structured way of collecting data from your audience and can take countless forms. You can create surveys for employees to gauge engagement levels, for instance, or send them to customer segments so you can better understand their needs. 

One of the primary advantages of surveys is their cost-effectiveness. They’re one of the least expensive methods of gathering actionable data as they eliminate the need for in-person interviews. 

Surveys also offer rapid data collection and analysis. With online tools, you can process results quickly. And these results are often highly representative of the demographic as surveys can reach a broad audience. 

What’s more, surveys can be tailored to your specific goals. You can easily collect both qualitative and quantitative data. This flexibility enables you to delve deeper into particular areas of interest and get a more comprehensive understanding. 

How to choose the right survey solution

For most organizations, it’ll be best to prioritize alternatives to SmartSurvey that offer add-on capabilities that are relevant to your particular operations. For example, Jotform includes a no-code mobile app builder, a report builder, and e-sign capabilities. 

Without further ado, here are the 10 brands worth considering for your survey needs.

10 best alternatives to SmartSurvey

1. Jotform

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• Best for: Businesses and individuals seeking a comprehensive form builder
• Key features: More than 10,000 forms and templates, drag-and-drop builder for easy form creation, robust integrations with platforms like PayPal and Square, payment collection capabilities with no extra transaction fees, mobile-friendly forms and dedicated mobile apps, advanced data management with Jotform Tables 
• Pros: User-friendly interface suitable for beginners, extensive template library accelerates form creation, seamless payment integrations without additional fees 
• Cons: Some advanced features are limited to higher-tier plans 
• Plans/pricing: Free version; plans start at $34 per month

With Jotform, you can create quizzes, surveys, and many different types of forms. The user-friendly platform includes a drag-and-drop builder, integrations with payment solutions, and thousands of templates — including HIPAA-friendly options, which showcase Jotform’s commitment to data privacy and security. 

Jotform also helps you track and manage data after you collect it. Jotform Tables is a user-friendly tool for organizing all sorts of information, including survey results, product data, and more. This makes it one of the most versatile and well-rounded alternatives to SmartSurvey. 

2. Typeform

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• Best for: Businesses aiming to create interactive, engaging surveys 
• Key features: Interactive and engaging form designs, conditional logic for personalized surveys, integrations with various apps 
• Pros: Visually appealing and customizable forms, high engagement rates due to conversational style
• Cons: More expensive than some competitors with similar features, customizing surveys can be time-consuming and tedious 
• Plans/pricing: Free version; plans start at $25 per month, billed annually

Typeform is known for its conversational, visually stunning survey designs. This engaging and eye-catching approach makes it perfect for surveying a range of target audiences — employees and customers alike.

Among Typeform’s integrations are Calendly, Klaviyo, HubSpot, the Microsoft and Google suites of products, Mailchimp, and Slack.

3. SurveyMonkey

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• Best for: Organizations that need a wide array of question types and detailed analytics 
• Key features: Wide range of question types and templates, advanced survey logic and branching, real-time results and analytics reports, team collaboration tools
• Pros: Comprehensive analytics and reporting, extensive template library 
• Cons: Some features are locked behind higher-tier plans 
• Plans/pricing: Free version; plans start at $30 per month, per user

SurveyMonkey is an industry leader known for its robust and user-friendly analytics. Aside from its intuitive interface, the platform’s powerful integration capabilities also make it easy to dig deeper into your audience and gather valuable insights.

The platform provides a free basic plan that includes essential features. Paid plans unlock more advanced capabilities like data exports and enhanced reporting.

4. Google Forms

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• Best for: Individuals and small teams in need of a simple survey tool 
• Key features: Real-time collaboration, unlimited surveys and responses, basic question types and customization 
• Pros: Easy to use with Google Workspace integration; completely free, with no hidden fees
• Cons: Limited advanced features and customization
• Plans/pricing: Free

Google Forms is a no-cost option that seamlessly integrates with Google Workspace — it’s essentially Google’s answer to Microsoft Forms. This ability to share data with Google Sheets and other native applications makes Forms a simple, plug-and-play solution for teams that are already running on these office tools. 

However, Google Forms is relatively limited in terms of customization and templates. You’ll have to build most of your surveys from scratch, which can be time-consuming if you’re doing more than just creating a basic questionnaire. The good news is that it’s completely free, which means it’s a great option if you want to explore the benefits of surveys without making an investment just yet.

5. Qualtrics

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• Best for: Large businesses conducting in-depth research
• Key features: Advanced survey logic and branching, integration with various data sources 
• Pros: Comprehensive analytics, highly customizable and scalable, suitable for complex research projects 
• Cons: Can be cost-prohibitive for small businesses 
• Plans/pricing: Contact Qualtrics for information on plans and pricing

Qualtrics is an enterprise-level solution with advanced research capabilities. It can scale up to meet the needs of virtually any large organization. However, the complexity and cost of Qualtrics make it a poor fit for small to mid-sized businesses. 

If you’re looking for a survey solution to support your advanced research project, though, Qualtrics can be a great option. Pricing varies depending on the number of users you enroll and the specific tools and features your project demands. While free trials aren’t available, demo opportunities are.

6. Alchemer (formerly SurveyGizmo)

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• Best for: Businesses in need of advanced features and data security 
• Key features: Advanced survey logic tools, customizable branding, robust reporting tools 
• Pros: Strong focus on data security, flexible and customizable 
• Cons: Steeper learning curve for beginners 
• Plans/pricing: Contact Alchemer for information on plans and pricing 

Alchemer is a comprehensive market research platform. It’s loaded with advanced tools and strong data security features, and it’s particularly useful for product research and taking a deep dive into the minds of your target audience.

As far as downsides go, the company doesn’t offer transparent pricing. You’ll have to contact Alchemer directly to schedule a demo and get a custom quote for your organization.

7. Zoho Survey

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• Best for: Small to mid-sized businesses that are still experimenting with surveys
• Key features: Multiple question types; lots of templates; integration with other Zoho apps, including Zoho CRM
• Pros: Cost-effective, seamless integration with Zoho, user-friendly interface 
• Cons: Limited features in free version, customizing survey branding can be challenging, complex features involve a steep learning curve 
• Plans/pricing: Free version; plans start at $8 per month

Zoho Survey is part of the Zoho suite. It has a free plan that gives you an opportunity to experiment with the platform’s basic features. 

While finding your way around Zoho Survey is relatively simple, getting to know the advanced tools can be a bit more tedious. Even so, the platform can be a good fit if your company needs a free survey tool or is already using other Zoho solutions.

8. LimeSurvey

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• Best for: Organizations with technical capabilities seeking a customizable and self-hosted survey platform
• Key features: Self-hosting capabilities to give you more control over your data; supports multiple question types, including open-ended questions; multilingual surveys to reach a global audience; customizable templates and themes; lots of integrations 
• Pros: Highly customizable, cost-effective if you have the technical expertise to customize the open-source platform 
• Cons: Steeper learning curve for non-technical users, requires server maintenance and technical resources for self-hosting 
• Plans/pricing: Free open-source version available for self-hosting

LimeSurvey is an open-source platform that allows you to create and deploy surveys with extensive customization options.

The platform’s capabilities are only limited by your technical know-how and resources. However, LimeSurvey is known for its relatively steep learning curve, which can be a major drawback when comparing it to more intuitive options like Jotform. 

9. SurveySparrow

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• Best for: Businesses looking to improve their survey response rates 
• Key features: Conversational survey interface for better respondent interaction, recurring surveys and automation capabilities, advanced reporting tools, integration with various business tools 
• Pros: User-friendly interface with easy setup, responsive customer support 
• Cons: Some advanced features are available only in higher-tier plans, can be quite expensive, no monthly billing options (quarterly and annual only) 
• Plans/pricing: Free 14-day trial; paid plans start at $19 per month, billed annually

SurveySparrow is a modern survey platform that allows you to create conversational questions to enhance user engagement. It offers a plethora of tools and reporting features, but the associated cost can be quite steep after you move beyond the basic, single-user subscription tier.

In terms of integrations, SurveySparrow’s API means you can link things like your business’s CRM, helpdesk, and internal communication platforms. You can also directly integrate with platforms like Zapier, Zendesk, HubSpot, Slack, Salesforce, Mailchimp, and WordPress.

10. Microsoft Forms

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• Best for: Organizations looking for a basic survey tool that’s already integrated with Microsoft Office
• Key features: User-friendly interface with quick setup, will feel familiar to Microsoft Office users, integration with Microsoft Excel for data analysis and results tracking
• Pros: Seamless integration with Microsoft Office applications, no additional cost for existing 365 users
• Cons: Lacks some advanced features found in specialized survey tools, limited customization options compared to other platforms 
• Plans/pricing: Included with Microsoft 365 plans; standalone free version available with limited features

Microsoft Forms is a straightforward survey tool that integrates with the Microsoft 365 suite. If you and your team are already using Office solutions like Excel and PowerPoint, Forms will feel like a natural addition to your toolkit. 

That said, Microsoft Forms lacks some of the more advanced features found in platforms like Jotform.

Which SmartSurvey alternative will you choose?

When selecting one of these alternatives to SmartSurvey, consider your goals and how much you want to integrate with your existing tools. Each alternative offers unique features and advantages, so evaluating them in the context of your organization’s priorities will help you identify the best solution.

But if you’re looking for an intuitive, secure survey maker with 100+ integrations and 800+ templates to get you started, look no further. Check out Jotform Surveys today and start finding out more about your business’s audience.

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