The best email marketing tools for Shopify

Nurturing your marketing leads through email is both a science and an art. On one hand, you have to ensure that you’re communicating with the right frequency, timing, and content; on the other, you need to craft engaging messages that current and potential customers will actually read.

It’s challenging, but Shopify’s app ecosystem can be a great help. The apps can not only automate your email nurture system — sparing you time-consuming manual work — but they can also enhance the functionality of your Shopify store. Check out these best email marketing apps for Shopify to see how they can help your business.

1. Klaviyo

Klaviyo is an email marketing app that you can easily set up and integrate with your business’s Shopify platform. “Klaviyo enables sellers to create automated flows, highly tailored email marketing campaigns, and multistep signup forms,” says Daniel Anderson, founder at The Money Maniac. “The platform’s deep integration with Shopify allows sellers to target customers in a variety of dynamic and customized ways.”

Businesses can also A/B test their emails to optimize content. Klaviyo stands out for its extensive pre-built automations, covering everything from welcome emails to abandoned cart and birthday messages.

Klaviyo has a free version for up to 250 contacts in addition to two paid tiers that start at $20 per month for email marketing.

2. Drip

Drip enables Shopify businesses to create an automated email series to respond to any type of customer interaction — for instance, when a customer views a product, cancels an order, or abandons a checkout process. Businesses can also create email series around data points such as how much a customer spends or which brands they favor.

Drip is simple to use; it sports a cleverly color-coded workflow editor, and it comes with pre-built templates. It offers a free 14-day trial and a subscription plan priced at $39 per month.

3. Omnisend

Omnisend is an email marketing app that’s specifically designed for businesses that sell products and services through multiple channels, including e-commerce. “This is a great email tool that lets me automate my email marketing and also provides SMS compatibility to target my prospect lists,” says Aviad Faruz, CEO at Faruzo. “The best thing is that it’s really cheap for its robust features.”

You can use Omnisend’s out-of-the-box email automation solutions for all your business’s marketing channels without having to recreate campaigns or use multiple marketing dashboards. The app comes with various email templates as well as SMS text alert capabilities. Omnisend offers a free plan that allows up to 250 contacts and two paid tiers starting at $16 per month.

4. Constant Contact Email

Constant Contact, a well-established, battle-tested brand in the email marketing space, is a reliable choice for email marketing. The Constant Contact Shopify app features an easy-to-use drag-and-drop builder and an extensive library of pre-built email templates. It also provides split testing and event-based marketing capabilities.

The app offers a 60-day free trial and two tiers of paid plans starting at $12 per month.

5. Shopify Email

Built by Shopify expressly for Shopify, Shopify Email is an email marketing app that enables businesses to easily create stunning branded emails using a drag-and-drop editor. It includes customization capabilities for any aspect of a campaign. No coding is required, and the app comes with several pre-built templates.

And there’s a bonus: Shopify’s campaign management tools enable you to track metrics and use the data to optimize key parameters like frequency, timing, and content.

“Shopify Email connects you to different subscribers, helping you build a strong buyer network and improve customer relationships,” says Alex Williams, CFO at FindThisBest. “It also allows you to schedule and send personalized emails and even automate email campaigns.”

You can use the app free for the first 10,000 emails; after that, you’ll be charged $1 for every 1,000 emails you send.

It’s easy to see why users consider these apps the best email marketing tools for Shopify: They clearly lead the way in helping businesses cultivate sales and improve customer retention.

Are there other email marketing apps you find helpful? Let us know in the comments below.