How insurance companies can use QR codes

If there was a way for your insurance company to engage more frequently and meaningfully with your customers, would you seize the opportunity?

There is a way, and it involves QR codes.

Companies in nearly every industry are finding creative ways to take advantage of QR (quick-response) codes — barcodes that, when scanned, take customers to a designated digital destination.

QR code use is becoming more widespread each year. Many consumers are now comfortable with QR code scanning, and scan activity is expected to increase throughout 2025. So, if you’re not using QR codes already, now is a great time to get started.

For inspiration, we’ve rounded up some popular QR code insurance use cases here. Tweak them as needed to fit your company and your customers.

Popular QR code insurance use cases

Businesses benefit from creating compelling digital experiences for customers, and insurance companies are no different. Using QR codes can encourage customer interactions and demonstrate your commitment to improving the quality of your services.

Here are some examples of how:

• Submitting claims: Incidents that prompt insurance claims tend to be stressful; using QR codes can make things simpler for your customers. Adding a QR code to insurance cards allows customers to easily and quickly start filing a claim.
• Gathering information for insurance quotes: Place a QR code on social media sites to invite interested parties to ask for an insurance quote. Anyone who scans it can immediately begin filling out an insurance quote form.
• Collecting payments: Make paying an insurance bill as easy as possible by adding a QR code to your invoices. When a customer scans it, they’ll be directed to your payment portal, where most of their invoice information will be filled out already. All they’ll have to do is enter their payment details.
• Renewing policies: Use QR codes to make policy renewals quick and easy. When you include a QR code on renewal notices, customers can easily access and review information about their current policy and account, update information, and even upload new documents if necessary.
• Marketing your services: Make your promotional materials even more powerful by extending their reach. In addition to simply reading a printed brochure or ad about your company, for example, potential customers can scan a QR code that takes them directly to the page on your website that relates to the type of policy they need.
• Asking for feedback: The easier it is for customers to provide feedback on your products or services, the more likely they are to do it. Include a QR code on your receipts that links directly to a brief customer survey form.

QR codes and insurance forms

Many of the QR code use cases here direct customers to forms — insurance quote forms, personal information sheets, claim forms, and more. Forms are a necessary part of doing business, but they aren’t always easy to locate on your website.

Forms and QR codes go together perfectly. One quick scan takes your customers exactly where they need to go, making the process of filling out a form that much faster.

Create QR code insurance forms with Jotform

You can get started using QR code forms right away with Jotform. It’s a simple process:

1. Create your form in Jotform. Either start from scratch or use one of our many insurance form templates. Our template library covers a multitude of insurance use cases — claim forms, home inventory forms, quote forms, and more. You can customize any template to fit your needs and match your brand.

2. Then, create a QR code for the form. In just a few clicks, you’ll have a QR code you can share via link, download as an image, or embed into your website. Where and how you use it is up to you.

Plus, all Jotform forms are mobile-responsive by default, so you can rest assured your forms will display appropriately no matter the device your customer uses.

If you’ve been looking for ways to increase customer engagement or improve your level of service, try implementing QR code forms today. Your customers will thank you for it.

Photo by Mikhail Nilov