Conclusion

Figuring out how AI can help feed a continuous loop — where users’ data is creating insights that help shape and expand their business — that’s the key.

So when we think of AI, we think of improving product functionality, but we also want to leverage AI to create business value for users that reaches beyond functional usability.

These were the words of Mustafa Öger, Jotform’s vice president of product development, in 2024.

With Jotform AI Agents, that business value has manifested into a customer-service focused product. AI Agents are designed to fulfill a number of functions:

• Streamline data collection workflows by automating repetitive tasks, freeing you up for more meaningful work
• Provide real-time support to your customers at scale, thus increasing engagement
• Unify your branded support efforts across multiple platforms, ensuring a consistent customer experience
• Offer dynamic (and instant) step-by-step assistance, helping to reduce errors and giving more nuanced customer answers and data
• Deliver personalized conversations tailored to your preferences and behavior patterns,  reinforcing your brand and customer satisfaction at the same time

We now live in a world where consumers expect real-time engagement and responses from the businesses and organizations they interact with. But what if the customer is in a different time zone? What if they speak a different language? What if your staff is on vacation, or sick? 

Jotform Al Agents support you by providing the coverage needed to answer customer inquiries — with an understanding of your organization’s voice and mission — just like a member of your team.

AI technology is accelerating rapidly. Businesses and organizations will need to keep up and learn how to integrate AI in a meaningful and responsible way to gain efficiency and remain competitive. 

We believe the best way to start is by using AI to support your customer service efforts, expanding your business in the process.