What has more than 4 billion users, a 36-to-1 return on investment for marketing campaigns, and a higher click-through rate than social media platforms?
The answer is email. Among popular marketing campaign channels, email still plays a huge role. It’s cost-effective, and the returns are increasing yearly — according to Statista, email marketing revenue is expected to reach nearly $18 billion by 2027, a dramatic increase from the $7.5 billion earned worldwide in 2020.
The best email marketing tools can help you secure a piece of that revenue. With this in mind, Jotform is excited to announce our new Mailsoftly integration. You can now link Jotform’s powerful data management capabilities with Mailsoftly’s robust email management system, featuring AI that creates entire campaigns, generates images, provides predictive analysis, and more.
Mailsoftly was created by a consultant company that tried multiple email software applications and decided it wanted more — including more personalized interactions with clients. Now, Jotform lets you automatically create Mailsoftly customer profiles with form submissions.
If you already use Mailsoftly and Jotform, integrate your tech stack now to save time.
How to add Mailsoftly to your Jotform account
It only takes a few minutes to connect Mailsoftly to your Jotform account. To get started, navigate to the Settings section of Jotform’s Form Builder and choose Integrations from the menu on the left.
Search for “Mailsoftly” and click on the integration.
Next, enter your Mailsoftly API key in the designated field. You can access your API key from your Mailsoftly account with just a few clicks in the Mailsoftly settings menu. Once you’ve entered the API key in the field, click Authenticate.
Now you can customize the integration to create an automated workflow that works for you. Use the integration settings to select which Mailsoftly list to send data to, assign Mailsoftly tags to your contacts, and more.
- Match your fields: Match the fields between Mailsoftly and Jotform.
- Select a list: Select a Mailsoftly list to send the contact data to.
- Select tag(s): Assign specific tags to the contact. Tags are generated in your Mailsoftly settings.
- Update existing contact: The integration selects this option by default. Keep this option checked if you want to update existing contacts with the data they provide in the form.
When you’re finished, click Save.
Now you’re all set! The seamless integration between Jotform and Mailsoftly boosts efficiency, as every form submission will automatically appear in your Mailsoftly account in the location of your choosing.
Elite ROI: The power of email marketing
According to Statista, there were 4.37 billion global email users in 2023. That number is projected to rise to nearly 5 billion by 2027, even as mobile messaging apps and social media provide more ways to communicate.
Compared to social media, email users are more likely to engage with your campaign. The average click-through rate for email marketing is between 2.6 percent and 3 percent according to research from HubSpot.
By comparison, the average click-through rate for social media campaigns was just .66 percent according to data from Statista.
Litmus reports the return on investment for email marketing campaigns is 36 to 1. Litmus also reports that the ROI can reach 45 to 1 for some industries, such as e-commerce, retail, and consumer goods.
Closing thoughts
Email marketing revenue is poised to increase, and that’s great news for business owners and marketers. But industry trends alone won’t pay off without having an effective workflow.
Luckily, you’re in the right place — Jotform’s specialty is creating automated workflows that save time and get more done. Jotform’s robust integration options are an important part of that. We’re confident that our new Mailsoftly integration will lead to improved outcomes in your email marketing campaigns, thanks to Jotform’s robust capabilities and Mailsoftly’s focus on personalized email campaigns.
Whether you already use Jotform and Mailsoftly or are looking to add another platform to your tech stack, now’s the time to make sure your business is building campaigns that make an impact and secure a portion of rising email marketing revenue in the years ahead.
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