Top 7 email list management software tools

There’s a thin line between an email list management tool and a CRM system. You use an email list to manage who you want to contact. It could be for marketing purposes like a weekly newsletter or for updates on your product.

On the other hand, a CRM system is mostly for marketing and sales.

Almost any CRM system can manage email lists, but unless you’re trying to sell people something or push them through your pipeline, that’s not really what they’re meant for.

These are some tools that would be a better fit for contacting your supporters — even if you’re not trying to sell them something.

Mailchimp

Mailchimp is one of the best and most well-known email campaign management tools on the market. On top of that, it continues to grow and innovate, providing more value to its customers.

Intuit’s recent acquisition promises to bring even more to Mailchimp. Future updates include a more well-rounded platform powered by AI.

HubSpot

HubSpot is a behemoth of a marketing tool. It has an extensive offering and is quite popular among the enterprise crowd.

Despite that fact, it comes across as an approachable and friendly company. It supports the growth of individuals and small firms as well as giant corporations.

HubSpot offers a ton of high-quality educational materials to help new and experienced marketing professionals learn the ropes. It also offers a large array of tools for free — and email marketing is one of those free tools.

ActiveCampaign

ActiveCampaign is another marketing-focused email management tool. It stands out by focusing on modern, high-tech solutions.

It uses AI prediction and automation tools to improve your outreach and empower your campaigns every step of the way.

Jotform

Jotform isn’t exactly an email list manager. It can help you manage a list of emails, but it’s mentioned here because it’s the best way to gather an email list in the first place. Once you have those email addresses, Jotform can help you manage your lists with its Tables tool. 

But it plays nice with others too. Jotform integrates smoothly with every email manager on this list. And if there isn’t an integration for it, you can almost always make a connection using a tool like Zapier.

Kit

As mentioned in the beginning of this article, email list management is for more than just marketing. Kit — formerly known as ConvertKit — embraces that philosophy.

Kit is made for creatives. It focuses on artists and people looking to create a sense of community around their business or brand. Its users include people like Tim Ferriss, Mandy Moore, and Lindsey Stirling.

Brevo

Brevo, which used to be called Sendinblue, is known as a crowd-pleaser. There’s not much that distinguishes it from other systems on this list, but the people who use it love it, and it’s very highly rated.

It aims to help developing marketers and small businesses grow by giving professionals the right tools at the right time. It also helps with subscriber outreach by providing tools for SMS and chat.

Constant Contact

Like Brevo, Constant Contact is another service that aims to help small businesses grow into big ones. With a simpler user interface and all the traditional email management tools, it doesn’t have a whole lot that makes it stand out from the crowd.

But what it does have is solid enough. You get all the goodies you can expect from modern email managers, which includes landing pages, templates, and automation, for starters.

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