Ad copy is the text or content of an advertisement, designed to persuade or inform the audience about a product, service, or brand.
Crafting effective ad copy requires a deep understanding of your audience and a clear call to action. A great example is how e-commerce businesses highlight discounts in their headlines, such as “Effortless Style, Delivered to Your Door.” Pair this with emotionally resonant language to boost engagement. Test different versions of your copy to find what resonates most and drives conversions.
Short, focused sentences often outperform wordy alternatives in ad copy. For instance, “Free shipping on all orders!” communicates value immediately. Always align your message with your audience’s needs. In Google Ads, using keywords from your campaigns can improve relevance and click-through rates. Remember, ad copy should be compelling enough to encourage users to take action at first glance.
