Ad extensions are additional information that can be included in an ad, such as a phone number, address, or links to specific pages on a website. These extensions enhance the visibility and functionality of ads.
Ad extensions enhance paid search ads by providing additional information or features, making them more appealing and relevant to users. Examples include sitelink extensions that direct users to specific pages, call extensions that display phone numbers, and location extensions showing business addresses. These additions improve visibility, click-through rates, and ad quality scores, often leading to better campaign performance.
Using ad extensions strategically tailors ads to user intent, like showing product details for shopping searches or promotions for discounts. Platforms like Google Ads allow easy setup and management of various extensions. Regularly reviewing performance ensures extensions align with campaign goals and maximize their impact on user engagement.
