Featured snippet is a summary of an answer to a user’s query displayed at the top of Google’s search results. Featured snippets are highly visible and can significantly increase traffic to the linked webpage.
It provides a concise, direct answer to a user’s query, often pulling content from a relevant website. For example, a snippet for “how to tie a tie” might show a step-by-step list or image from a blog post.
Featured snippets are highly valuable for driving visibility and traffic. They position content above organic search results, increasing click-through rates. To win a snippet, marketers optimize content with clear formatting, headings, and concise answers that match user intent, helping Google extract the most useful information.
