Time to market is the amount of time it takes to develop a product and bring it to market. Reducing time to market is crucial for gaining a competitive advantage and responding to market demand.
For example, a tech company developing a new smartphone aims to shorten TTM to release it ahead of competitors and meet consumer demand quickly.
A shorter time to market can provide a competitive edge, allowing businesses to capitalize on trends and customer needs faster. Effective collaboration, streamlined processes, and agile development help reduce delays. For marketers, TTM impacts launch strategies, ensuring campaigns align with product readiness to maximize impact and sales.
